Letter to my Prospective Clients

Dear Prospective Client,

I’m grateful you have taken the time to look at my website. Photography is my life’s work and I’m very proud to share mine with you.

I will tell you right up front that my work is of a considerably high caliber and is the result of many years of study, practice, proven real world work experience as a digital artist in the marketing and advertising field, and creating superior photography for clients like you. I strongly believe in fair and marketable pricing and put a great deal of effort into making sure I provide the best possible service for a marketable fee. Given these considerations my work comes at a higher premium. The clients who want a superior product created by an experienced professional artist because their business and products are very important to them, are the ones I want to serve. If you’re looking for photography services based on price alone there are many other photographers who offer service based on ‘the lowest price’. My dedication to my artistic integrity and business, and the level of care and attention to detail I put into the photographic imagery I create (for clients who want a superior product and experience) translates into providing a high-end service.

My Father always said you get what you pay for, and I believe in that.

I offer you so much more than just photography in terms of refined artistry and expertise. As a result, I produce marketing imagery unique to your brand. The experience of working with me is where a significant part of the value lies—in my knowledge, my thinking, my artistic process and my approach as your creative marketing partner. That’s what sets me apart, and like a fine niche luxury item it costs more (in relation to the average photographer out there…I am not average!). Your initial consultation is ‘on the house’ so we can discuss what you’re looking for and what it’s like to work with me. Once your project has started, consultation is a billable item. Discussing your project at certain intervals is very important so we can make sure we’re meeting your expectations and, ideally, exceeding them.

This is not to say that I charge exorbitant rates. But I do not work for cheap or free. As I mentioned, I put a great deal of effort into pricing my service fairly and to give you what you need and within your project budget. And, of course, my goal is to exceed your expectations.

With that in mind, I sincerely look forward to hearing about your project and ultimately, the honor of working with you. The opportunity to create stellar marketing photos for your brand gets me excited—it’s what gets me up in the morning. And your trust is a responsibility I take very seriously.

Thank you for your time and interest.

– James

P.S. You can view my full resume in the link on my About page